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As technologies like mobile, cloud, analytics, and social media radically and fundamentally change how companies interact with customers, many enterprises are turning to events like Oracle’s Modern Customer Experience Conferences for vital insights and thought leadership to frame the discussion.
"Today, digitally savvy customers expect a personalized experience that consistently flows across every customer touchpoint, from mobile devices to physical locations," says Oracle Vice President Tania Weidick. "It’s a huge change that has profoundly affected how customers interact with any brand."
The customer experience revolution is about far more than technology, however—it changes the business conversation at a strategic level, as companies envision a digital strategy focused on the entire customer experience lifecycle. Many companies find themselves exploring how to build an omnichannel customer experience that flows consistently across business functions, from marketing and sales through to commerce and customer service.
The Modern Customer Experience Conferences are built in the same pattern, with smaller functional conferences integrated within the larger strategic discussion, says Weidick. "It’s the significant changes our customers are experiencing as they engage with their customers," she says. "Delivering fantastic customer experience demands continuous evolution and improvement. We want to help our customers by leading the discussion to not only address customer expectations, but also to take innovation to the next level."
Informative and Entertaining Keynotes
Held March 31 to April 2, 2015, in Las Vegas, the conferences will kick off with keynotes from Oracle CEO Mark Hurd, Oracle Senior Vice President Kevin Akeroyd, and Daniel Pink, bestselling author, host, and co-executive producer of "Crowd Control" on the National Geographic Channel. Hurd will take a look at how Oracle customers are reinventing themselves to meet the demands of the new era of customer expectations, while Pink will use cutting-edge social science to examine just how the ‘rules of customer engagement’ have shifted in an era when buyers have taken control of the purchasing process. Akeroyd will analyze the latest trends and market forces reshaping the customer experience.
Following the first day’s keynotes there will be four dedicated interactive events which address the specific audiences tasked with managing each segment of the customer journey. "Each element is designed to be one stop along the customer journey, from marketing automation to delivering modern customer service," says Weidick.
Targeted Customer Experience Conferences
Modern Marketing Experience. Perhaps more than any discipline, marketing has been in the vanguard of digital transformation. Join us to learn how modern data-driven marketing uses key enablers like cloud, mobile, social, and analytics to drive an interactive cross-channel conversation with customers based on analytical insights from a consumer’s digital body language.
Modern Sales Experience. These days, nearly 80 percent of potential customers have already made their purchasing decisions before they come into contact with sales. They’ve gotten feedback via social channels and done their online research. Come discover how sales must reinvent itself as a key influencer in this integrated CX world.
Modern Commerce Experience. The global e-commerce market is estimated to reach $1.4 trillion in 2015, driving fundamental changes across the entire retail landscape, from B2C to B2B channels. Find out how to harness this booming market opportunity to help your business gain a competitive edge.
Modern Service Experience. Modern customer service is far more than a post-purchase function these days, as companies use service to build brand recognition and grow revenue. Learn how building a consistent cross-channel customer experience helps move customers beyond loyalty to advocacy.